Do you want to sell your products online? Want to get more people to discover you?
Do you sell visual products or services like food, fashion, travel etc?
If that’s you, Instagram is the answer!
People took photos even before Instagram existed. But the social media platform revolutionized how photos are shared on the internet. With its snazzy filters, its story features, and video + boomerang options, Instagram has opened up a whole new world for businesses.
We looked up multiple exciting Instagram facts on the internet, but one stuck with us.
70% of Instagram Posts Don’t Get Seen!, This is huge. If you’re reading this, you probably have an Instagram account for your business or are planning on selling on Instagram.
We want to help you be the 30% – the most successful Instagram business. In this eBook, let’s discover ways to use Instagram the way it should be done – like a boss!
There are multiple reasons why we think Instagram is a great place to start off for your business. But don’t take it from us, take it by the numbers from these data points:
According to a report by Statista, India is among the top three countries with the largest Instagram audience. We are talking about 59 million monthly active users after the US (120 million monthly active users) and Brazil (61 million monthly active users).
Source: Statista Monthly users in millions
Some More Numbers to Crunch on:
Users on Instagram:- 1 Billion , Over 80% of them follow an Instagram Business Profile. About 500 million accounts are active users – they access Instagram every day. Over 200 million Instagrammers follow a business profile every day. About 60% of Instagram users said they discovered a product or service on Instagram!
We’ll let that sink in for a bit.
Also, if it matters – PIZZA is the most Instagrammed food of all time.
From major brands to local brands, mom and pop shops, businesses around the world are driving proven results with Instagram!
In this ebook, we are going to unlock some secret tips to increase your sales from Instagram that is going to take your business to new heights!
Setting Up An Instagram Account
Before we get into strategies that can help you increase your sales through Instagram, let’s get you started with an Instagram account.
For those who are new to Instagram, here are the steps to set up an Instagram account for your business:
STEP 1: Download the Instagram app (from the App Store for
iOS or from Google Play store for Android, or from the
Windows Phone Store for a Windows device). Once the app
is installed on your phone, tap to open it
STEP 2: Tap Sign Up, enter your email address and tap Next (or you can tap Log in with Facebook to sign up with your Facebook account).
STEP 3: Within the app, find settings, then scroll down to Switch to
STEP 4: Once you have a business account, you can add in
important information like business hours, address, and a
What’s more? If you already have a Facebook page, you can connect it to your Instagram account. 05
Using Instagram Like A Boss!
Now that you’re all set with an Instagram account, let’s get you started. Here are some questions we should be pondering about at this moment:
How can we build an audience that falls in love with my brand?
How can I make the most of this social media platform?
How much money should I be spending on ads, if I must?
Let’s dive straight in with some easy tips.
Tip #1: Optimize Your Profile
Note: You can’t do much with Instagram until you optimize and fill out your profile properly.
Make sure this is your “topmost” priority on your To-do list!
1: Profile Photo – Choose a profile photo that helps your user identify or relate with your brand easily. The best practice would be to use a high-quality company logo!
2: Account Name – Make this your business name and make sure it is identical to your brand’s other social media profiles as it helps in brand recall.
3: Username – This should also be your business name. Note that your username cannot have empty spaces. For example, your username can be Forever21 or Forever_21.
4: Website – This is the only clickable URL on your Instagram profile. Most of the businesses either use their website or link to their promotional post/videos on other platforms (in case you don’t have a website).
5: Bio – This is an important space because this entices your Instagram profile viewers into exploring your product selection, helping you increase traffic and boost sales. You can either describe what your business does, hype up your website or slap your brand’s slogan here (or all of the above, actually).
Here are one example you may recognise:
Wouldn’t you say It’s important to have a human touch to build customer loyalty for your brand?
Profiles with additional contact and location information have an added advantage over the others. Consider adding these details to your profile while setting it up.
This helps customers get in touch with you easily. Such profiles also have access to in-depth analytics and this will help you understand your user behavior (a key aspect to growing your business).
Tip #2: Adopting a ‘Tribe’ Mentality
What strategy does a tribe follow? They do not believe in the strength of their numbers but how connected they are!
Instead of worrying about “How I can get a million followers for my Instagram account?” switch to thinking about “how can I engage my existing customers to gain their loyalty.”
Loyal customers act like pillars for your business. Every business has ups and downs but If you want to win the battle, you will need supporters i.e. loyal customers!
Consider tapping into niche communities where the audience is already hanging out.
Are you thinking
“Where do I find such potential customers?”
Here is the solution
1. Uncover Niche Hashtags
Hashtags play an important role when it comes to growing your business online as they act as a search function for Instagram to find relevant followers and brands.
kind of hashtags are used. So that you can effectively use them to increase your follower base.
Check businesses who have a verified Instagram account i.e. Instagram account with a blue tick!
It is important for you to find the right targeting audience i.e. Specific audience. For example, here is a post from a women’s fashion blogger. Take a look at the hashtags she has used.
⦁ Engage with Your Customers
It is important for you to incentivize your followers to tag you in their photos. This can help you increase the reach of your brand on Instagram.
Start engaging with them by tagging them in a post, replying to their comments, serially liking their post and following relevant users.
⦁ Time Your Posts
To engage the customer in an effective way, you should have a keen understanding of how often to post on Instagram and according to Sprout Social Q1 2017 survey:
The best time to post on Instagram
Tip #3: Content Strategy
Plan a content strategy that can make every post speak to the right audience to achieve the goal you set.
Your goal can be anything:
- Social selling
- Brand awareness
- Product selling
Or anything else, but it is important to have some kind of a goal for your business. While developing a content strategy keep the following things in mind : Maintain a regular posting schedule, but don’t bombard your followers with too many posts. Test different intervals and time and then track the results.
Try different content themes as this might help you make things interesting for your followers. For example, a post-secondary institution aiming to increase awareness and attract new students might use contests, alumni stories, and campus life as its main content themes.
Create a style guideline – for example – do you use emoji in your captions? Are there grammatical guidelines your brand follows? What hashtags do you use? What types of photos do you post? Are there visual cues that every post should adhere to?. Define your style guidelines and stick to it.
Tip #4: Be Creative With Your Narratives
The common thread with the big brands on Instagram is they have some sort of narrative. You just need to let your picture and caption do the talking.
Here are some great examples:
Tip #5: Engage With Influencers
One of the quickest ways, by far, to rise on Instagram is to engage with influencers!
Who are influencers and How to Engage With Them?
An Influencer is a user on social media who has established credibility in a specific industry and has access to a large audience and can persuade others by virtue of their authenticity and reach.
If you hang around Instagram eough, you’ll see some people endorsing brands, running ads and rallying for products on their feed.
To engage with influencers, all you need to do is start commenting on their posts and tagging them in your posts.
Whenever you tag someone, they’ll receive a notification and will become familiar with you. This will make them more likely to connect with you. You could also connect with them on other social media platforms like twitter, facebook etc.
Make sure you build an influencer community in your niche.
Tip #6: Instagram Ads
Did you know Instagram has over 2 million active monthly advertisers that bought in about $4 billion in revenue in 2017!
All that money is not wasted. If you’re ready to invest money, put them in Instagram ads to keep yourself ahead of the game.
There are numerous Instagram ads such as Image Ads, Video Ads, Story Ads etc. that you can try. They will appear in your ideal followers feeds (As per the targeting audience chosen).
Instagram ads help you to target very specific audiences to see your posts, and control how much you spend, how long the ad runs, etc.
For starters, you can simply “boost” posts you’ve already shared on Instagram to get more reach. Instagram helps you with this by automatically creating a target audience similar to your current followers.
Beyond boosting posts, you can also create ads optimized to highlight your products, such as carousel ads.
Instagram is constantly changing, adding new features and unique ways for businesses to reach their target audience with their products. Start out with these tips, and you’ll optimize your content better than the majority of sellers out there.
Beyond that, just be on the lookout for future updates that you can take advantage of to stay ahead of the game.
Making Money On Instagram
You can’t share a link with your Instagram pictures. A lot of product sales inquiries will come as comments and direct messages on Instagram. Map them regularly. Here is how you can make money on Instagram:
⦁ Sign up with Instagram and create your account: Follow the verification steps. It should take a few minutes to setup your account
⦁ Set your handle readable and memorable: While you are signing up with Instagram, @username is your main username handle (user will search and find easily from this). Don’t use dot (.) or space (_) between username (very important).
⦁ All your products images and use call-to-action on it : Use high quality images and call to action that encourage the user to get quarry about products and services you offers.
⦁ Accepting Payment by UPI or website front/ third party payment gateway’s links:
Share your UPI id or payment links with your customers in the direct message on Instagram to let them buy your product. Also send your whatsapp number for enquiry. As your customer buys the product ask them to share your products information and products reviews to her friends & relatives (for free Viral Marketing).
Several Influencers & sellers on Instagram already are using our services to grow their business.
Nikhil Harsher, founder of @BestExWraps and @Bikersofficial on Instagram got 3,000 Instagram followers in 5 months; 10,000 followers in 10 months and, 50k+ in less than 18 months!
“Instagram is a very powerful tool to grow your business, adding ADM technology’s services & Recommendation gives it wings.” – Nikhil.
#Supriya Donthi, founder of terrarium jewellery brand, Leafy Affair has been using the Instagram and web ecommerce store and payment links to build her business and live her dream.
“Using Instagram Marketing by ADM Technology has made my whole sales cycle very smooth. You get to reach out to customers from all over the country. By using Instagram ads and facebook ads with my Instagram account I share the Instagram links to the customers and they can pay easily on my upi id .” – Supriya.
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